The art of making science make sense

Science shapes our world. But if no one can understand it, no one can use it.

At Peitho PR, we believe that powerful science communication doesn't just explain facts—it inspires action, builds trust, and sparks change. The challenge? Most scientific research is written for other scientists, not for policymakers, patients, or the public.

Translating complex science into messages that resonate is not about “dumbing it down”. It’s about making it make sense—without losing its integrity.

Here’s how we guide our clients through the art of science translation:

1. Know your audience (and their starting point)

Before crafting a message, ask:

• Who am I speaking to?

• What do they already know—or think they know?

• What do they care about?

Whether you’re addressing policymakers, healthcare workers, investors, or members of the public, your framing must match their level of familiarity, concerns, and motivations.

2. Focus on the "why it matters"

Scientists tend to lead with the “what” and the “how.” But audiences outside academia want to know the "why" first.

• Why does this research matter?

• How does it affect me, my family, or my community?

• Why should I trust this information?

Answer these questions early and often. Then, if they’re hooked, they’ll want to know the “how” and “what” too.

3. Swap jargon for plain language (but keep the credibility)

Every field has its own jargon—useful for precision, but deadly for public communication.

Plain language doesn't diminish rigour. It reveals it, making your message accessible without sacrificing meaning.

4. Use storytelling to anchor the science

Humans are wired for stories, not statistics. Use relatable narratives to illustrate your key points.

• Introduce a patient whose life could be changed.

• Paint a vivid “before and after” scenario.

• Use analogies (“DNA is like a blueprint”) to explain complex ideas.

When the science becomes part of a story, it sticks.

5. Respect the complexity—but control the flow

Oversimplification can backfire. Your job isn’t to erase complexity; it’s to guide the audience through it.

• Layer your information. Start broad, then offer details for those who want them.

• Use visuals—infographics, diagrams, videos—to make abstract concepts tangible.

• Leave room for questions. Curiosity is your ally.

  
  

Making science make sense is a skill—and a superpower

When you translate complex research into clear, compelling messages, you don't just inform—you empower. You build bridges between discovery and impact. You help turn innovation into action.

At Peitho PR, we help small businesses, startups, and mission-driven organisations unlock the true power of their science through strategic communications. Because great science deserves to be heard—and understood.

Want help telling your story?

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